Free tool · In a minute
Funnel leak calculator
Short answer
Enter your monthly visits, the share who add to cart, start checkout and complete the order. The calculator shows your orders and revenue today, where the biggest leak is, and how many more orders and how much more revenue you would get by improving each step by one point.
Find the leak
If you improve one step by one point:
Runs in your browser; we don't store anything you type. The numbers shown are an example; enter your store's own.
How to read the result
- The funnel shows how many customers reach each step. The step with the lowest rate is the biggest leak.
- "Improve one step" shows the extra orders and revenue from raising one rate by one point, with the rest unchanged.
- Start with the step that brings the most orders, and fix the leak before you raise the budget.
What causes a leak? Read Your ads get clicks but no orders?
Quick questions
Where do I find these rates?
In your store reports (Shopify, Salla, Zid) or Google Analytics: sessions, add to cart, checkout started, orders.
Why does one point matter more at some steps?
Because the steps multiply. A point at the step with the lowest rate moves the result most, so that is usually the first thing to fix.
What rates should I expect?
There's no single number that fits every store. Compare your store with itself month by month, and work on the step that drops the most.